Welcome to EMOTA, the European Multi-channel and Online Trade Association

EMOTA is the European trade organisation that represents all aspects of distance selling in general and e-commerce in particular.

On behalf of its 16 member associations, EMOTA advocates a barrier-free European single market for distance sales and collaborates with business partners that actively encourage cross border distance selling across the European territory as a whole.

EMOTA's priority is to ensure that all European policymakers are au fait with EMOTA's key issues and recognize the positive contribution of e-commerce & distance selling to the economy and to consumer welfare.