Fueled by the boom of e-commerce, Europe’s distance sellers are performing impressively. Turnover has followed a consistent upward curve for 8 consecutive years.

According to Eurostat 2009 data, the percentage of EU citizens who have ordered goods or services over the internet reached 37% in 2009. Cross border e-tailing within the EU27 is also up, with 22% of individuals having bought from another EU country in 2009 and 12% of EU e-shoppers having bought from outside the EU27.

EMOTA’s Facts & Figures 2008/2009 publication outlines continued growth for industry in spite of the economic crisis. The publication includes:

o Key performance indicators for the distance selling industry across Europe.

o Detailed distance selling figures for 22 European Markets.

o A focus on Germany (32.5 million eShoppers in 2009), where online sales now account for over 50% of distance sells.

o A focus on France (23 million eShoppers in 2009), where there are approximately 64,000 e-tailers.

EMOTA’s latest publication Facts & Figures 2008/2009 is available for EUR 100,- (excluding VAT). Members of EMOTA member associations pay EUR 75,- (excluding VAT) . To order please send us an e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it including your full postal address and your business VAT number.