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Mission

The European eCommerce & Omni-Channel Trade Association (EMOTA) represents the interests of e-commerce and omni-channel traders across the European Union. Many rules, standards and regulations are made in Brussels by the European Institutions which directly impact online sales and the eCommerce supply chain across the European Union. Thus, our mission is to work with policy-makers and other stakeholders to facilitate a favorable legal environment for cross-border e-commerce and remove barriers to trade in the EU: from VAT to the harmonization of contractual rules.