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To bolster its advocacy activities, EMOTA collaborates closely with other organisations:

EMOTA is a member of EuroCommerce, the European Retail & Wholesale Association. Through our membership, we ensure that the voice of e-commerce is represented in the wider discussions on those EU regulatory developments impacting the entire retail sector. Moreover, collaborating with EuroCommerce enables our voice to be amplified across Brussels.

EMOTA launched the European eCommerce Alliance, a platform designed to unite members of the European Parliament and online sellers from across the EU to tackle barriers to cross-border online and distance trading.