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A BREXIT that Works for eCommerce

On 18 July 2017, the European eCommerce & Omni-Channel Trade Association (EMOTA) adopted its position on Brexit, entitled: “A Brexit that Works for the E-Commerce Industry”, outlining the main concerns of its members and key challenges.  eCommerce is a significant component of the trade relations between the EU27 and the UK which cannot be ignored and has a direct effect on many SMEs across the EU. The adjustments required by Brexit will likely be far reaching: from adjusting websites according to different consumer information requirements to issues relating to the shipment of products between the EU and UK. 

The re-introduction of customs procedures in particular, the costs and complexity of adapting to these new procedures, and the likely delays which may arise may stifle growth and ambition. With the EU’s Business to Consumer e-commerce market accounting for 540 billion euros, it is essential that we have a Brexit that works for the e-commerce industry. Thus, EMOTA’s strong preference is for the UK and the EU to retain as close a relationship as possible. 

EMOTA’s Secretary General, Maurits Bruggink: “given the complexities and importance of these negotiations, an eCommerce Task Force, including government and stakeholders from across the supply chain must be created as soon as possible to propose pragmatic and durable solutions to the sector specific challenges outlined in our position paper, supporting the work of the European Commission Task Force throughout the negotiations”.



Maurits Bruggink

EMOTA Secretary General; +32 471 06 47 86