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Alibaba Group Joins EMOTA

The European eCommerce & Omni-Channel Trade Association (EMOTA) is delighted to announce its latest corporate member – Alibaba Group.

Alibaba Group's mission is to make it easy to do business anywhere. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses.

EMOTA’s President, Jörgen Bödmar, welcomes Alibaba Group to EMOTA, adding: “With in-depth expertise and experience in global e-commerce, omni-channel marketing and related fields, Alibaba will not only strengthen EMOTA’s advocacy position, but also provide us with a worldview on how to tackle emerging trends and issues in these areas.”

Responding to Mr. Bödmar, Eric Pelletier, Vice President, Head of Alibaba Group International Government Relations said: “Our decision to join EMOTA reflects our desire to be an engaged and constructive partner for European companies and policymakers in Brussels. Europe is an important and growing market for us and through EMOTA we can support a better regulatory environment for European businesses and consumers.”

For more information on the Alibaba Group please click here.


Maurits Bruggink


+32 2 213 74 20