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EMOTA - Continues to Bring Industry Together

The European eCommerce and Omni-Channel Trade Association (EMOTA) is pleased to announce the latest addition to its e-commerce family – the UK’s Entertainment Retailers Association (ERA).

The Entertainment Retailers Association (ERA) is a UK trade organisation formed specifically to act as a forum for the physical and digital retail and wholesale sectors of the music, video and videogames industries. Its membership spans supermarkets, specialists, mail order, internet and mobile companies, who between them represent over 90% of the UK’s entertainment retail market. The ERA also works closely with the supplier organisations in the UK market, such as BPI, BASE and UKIE in areas relevant to entertainment retail.

EMOTA’s President, Jörgen Bödmar, welcomes the ERA and looks forward to working with an association based in Europe’s largest e-commerce market, adding: “the UK is known for its pragmatic approach to policymaking and is at the forefront of many e-commerce developments. The addition of ERA to EMOTA will further strengthen EMOTA’s position and knowledge base as we continue advocating for a true single market for Europe’s e-commerce industry”.

Following ERA’s membership application, Kim Bayley, the Chief Executive of the Entertainment Retailers Association, stated: “our decision to join EMOTA comes at a pivotal time in Europe’s history. With the future relationship between the UK and the EU pending, it has never been more important to work with our European e-commerce partners to ensure that the European single market for e-commerce is fit for Europe’s e-commerce industry and that all unnecessary barriers are removed”.

To read more about the ERA, please click here.