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The Italian eCommerce Association joins EMOTA

Today the EMOTA Board accepted with great pleasure as its new member the Italian e-commerce association AICEL (Associazione Italiana Commercio Elettronico).

Andrea Spedale, Chairman of AICEL; “We are very pleased to join EMOTA, as it will offer our association a number of important benefits. The Italian e-commerce market is growing fast and Italian webshops are ever more trading across borders to consumers in other parts of the EU Internal Market.  It is important for them how they can anticipate European market and regulatory developments to continue their expansion and international sales. Joining EMOTA also confirms AICEL as the representative association for the Italian e-commerce sector”

Manuela Borgese, AICEL’s legal counsel and association coordinator; “Most of the rules and regulations affecting webshops in Italy now originate in Brussels.  EU legislation is covering or is about to cover issues like data protection, online consumer rights, VAT, electronic payments, parcel delivery to name a few. Membership of EMOTA allows us not only to get access to information and analysis on these matters, it also enhances the ability of us to influence EU decision making to the benefit of webshops in Italy.”

EMOTA Secretary General Mr Maurits Bruggink: “We are extremely pleased to welcome AICEL as a member in our family of non-for profit associations that represent a sustainable e-commerce sector.  Italy is one of the most important e-commerce markets in Europe and is off-course a political heavy-weight in the European Union. We are also pleased to welcome AICEL Chairman Andrea Spedale in the Board.”

The EMOTA Board also appointed Oliver Hateley as Senior Policy advisor, who will be working along existing staff: Maurits Bruggink, Secretary-General, Razvan Antemir, Director Government Affairs and Kincso Dvoracsko, Association Manager.


Maurits Bruggink

EMOTA Secretary General

+32 2 213 74 20; @emota_ecommerce


Manuela Borgese

Legal Counsel

Italian E-Commerce Association

+ 39 03 0358 03 78




AICEL is the only National Association of E-Commerce Companies in Italy. The associates are only merchants who are offering their services and products on-line.

Active since 2004 as an online forum and since September 2007 as a trade association, AICEL has among its members more than 1,200 companies that represent the genuine Italian eCommerce.  Members include Italian international, as well as small, medium and micro-sized companies of excellence.

Over the years it has reached more than 5000 merchants and more than 25,000 operators in the sector, creating the main eCommerce network in Italy.  AICEL also operates a reputable national trustmark.



The European Multi-Channel and Online Trade Association, EMOTA, is the voice of online and distance sellers in the EU. EMOTA represents online and distance sellers from 19 markets.